Premier League

Football

Taking over as kit supplier in 2020-21, adidas brought Leeds United into its pandemic-influenced, global ‘Ready for Sport’ brand platform when unveiling the new kit in mid-August 2020.
Multi-sport
Sponsorship & Marketing

Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US
Football

Launched to leverage the restart of the Uefa Champions League in 2020, Manchester City official technology partner Cisco rolled out a campaign promoting its Webex video conferencing brand.
Football
Sponsorship & Marketing

Newly-promoted Premier League club Leeds United has signed up chocolate brand Cadbury as the club’s Official Snacking Partner.
Football

To mark Liverpool’s 2019-20 Premier League title, partner Levi’s rolled out a clothing collaboration with street artist Akse.
Football

The End of Football was a short disaster movie by which Xylem leveraged its Manchester City partnership to educate football fans about the water challenges facing our planet.
Football

In March 2020, Manchester City automotive partner Nissan promoted its LEAF electric vehicle via a social video series built around manager Pep Guardiola’s personal passion for the car.
Football
Sponsorship & Marketing

Premier League football club Manchester City has signed up New Zealand-based payment platform Laybuy as its ‘Official Buy Now, Pay Later Partner’ in three markets.
Football
Sponsorship & Marketing

Premier League club Arsenal has become the latest of the so-called ‘top six’ English clubs to make Cadbury, the Mondelēz International-owned chocolate brand, its official snacking partner.
Football
Sponsorship & Marketing

Mondelēz International, owner of the Cadbury chocolate brand, has signed a regional deal with Premier League outfit Manchester City as the club’s ‘Official Snacking Partner’. Th
Football
Sponsorship & Marketing

Newly-promoted Premier League club Leeds United has entered into a principal sponsor agreement with the SBOTOP brand in the largest commercial deal in the club’s history.
Football
Sponsorship & Marketing

Food group Mondelēz International has signed a global sponsorship deal with Premier League club Chelsea in support of the Cadbury chocolate brand.
Football
Sponsorship & Marketing

Premier League club Newcastle United has extended its main shirt sponsorship with Asian-facing betting operator Fun88. The new deal is described by the club as a “long-term commercial agreement”.
Football

Launched on 29 June to celebrate Liverpool's first Premier League title in 30 years, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a ‘Virtual Champions Keg’, redeemable via smartphone.
Football
Sponsorship & Marketing

Chinese mobile game developer Capstone Games has become a regional sponsor of Premier League club Manchester City in a multi-year deal
Football
Sponsorship & Marketing

The lower-tier stadium wraps that have featured in every Premier League match since the restart were conceived and delivered in weeks, SportBusiness can reveal
Football
Sponsorship & Marketing

A survey by the European Sponsorship Association (ESA) has revealed a mood of ‘cautious optimism’ among stakeholders in sponsorship as sport and entertainment returns from the hiatus forced by the Cov…
Football
Sponsorship & Marketing

Premier League club Tottenham Hotspur has signed a new sponsorship deal with food group Mondelēz – making chocolate brand Cadbury the club’s official snack partner.