Olympic Games
Liberty Mutual Group: Working with global and national sponsorship partners
Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.
AT&T & US Olympic Committee
Presented by The Marketing Arm
Introduction
AT&T is the official communications partner of the U.S. Olympic Committee, providing financial support, products and services to Team USA
Stephen Urquhart, President of Omega
By Matthew Glendinning
USOC gains from NBC partnership
CItI Group has become the second financial services company to sign-up for a combined sponsorship and media buy with the US Olympic Committee (USOC) and NBC, the Olympic broadcaster of London 2012 in the United States.