London Marathon

Michelle Taylor, head of sports sponsorship at Tata Consultancy Services, explains why the firm has focused its sponsorship spending in marathon running and the Jaguar Racing Formula E team.

The organisers of the London Marathon have signed automotive manufacturer Nissan as official automotive supplier for the 2021 edition of the event

Swiss watchmaker Tag Heuer has extended its ‘Official Timekeeper’ sponsorship of the London Marathon through to 2023.

Global healthcare company Abbott has extended its London Marathon sponsorship for another three years, from 2022 until 2024

IT services and business solutions company Tata Consultancy Services has signed a major deal as title sponsor of the London Marathon for six years, from 2022 to 2027

The London Marathon has added butter spread brand Flora – a headline sponsor of the event from 1996 to 2009 – to its portfolio of sponsors.

The mass participation element of the London Marathon has been cancelled due to Covid-19, but the elite race will take place - BBC

The London Marathon will begin searching for a new title sponsor after financial services brand Virgin Money decided not to renew its contract with the event