LaLiga

Spanish LaLiga club Athletic Bilbao has renewed its sponsorship contract with Spanish telco Euskaltel

Spanish football's LaLiga has set out its ambitions for commercial growth during the 2020-21 season, despite the continued uncertainty caused by the Covid-19 pandemic. The league reached €100m ($117.5

Jumping off the idea that the Barca team is out of this world, Audi leveraged its sponsorship to launch its new Audi e-tron in April 2019 via an alien-themed campaign spanning TV, print and social media.

Spanish LaLiga's Valencia is the latest football club to add fan engagement app Iqoniq as a sponsor. The club will look to leverage the association to increase visibility and fan engagement

Spanish football club Atlético Madrid has added television manufacturer TD Systems as a new sponsor. The club has signed a two-year contract with the Madrid-based company.

In April 2019, Hyundai’s launch campaign for its new N range leveraged its Atlético sponsorship to emphasise the vehicles’ sporty characteristics.

Spanish football's LaLiga has added pizza delivery brand Telepizza as an official sponsor

Amstel celebrated Valencia’s 2019 centenary by recreating the bar where the club’s five founders started the team back in 1919.

Spanish football's LaLiga has signed up gambling firm M-Bet as its latest regional sponsor

Cruzcampo – beer partner of both Sevillian teams, Real Betis and Sevilla FC – marked the April 2019 derby with an equivalent match between bartender fans of each club.

Spanish football's LaLiga has signed up global oil lubricant brand Total as a regional sponsor in Argentina

Spanish LaLiga club Real Madrid has signed a three-year sponsorship agreement with financial services provider easyMarkets from this season

Spain's top-tier football league LaLiga increased its central commercial revenues to over €100m ($119.8m) during the 2019-20 season.

Spanish government legislation that would ban betting operators from kit branding on sports teams could be passed as early as October, the Minister in charge of the new law has announced

Spanish financial services group CaixaBank has extended its banking sponsor agreement with Spanish LaLiga club Sociedad Deportiva Eibar for two more years until 2022

Spanish LaLiga club Real Sociedad has signed an initial one-year deal with digital engagement company PTI Digital in a revenue-share agreement