French Ligue 1
Digital pop culture platform Konbini sponsors Lyon in short-term deal
French digital pop culture website Konbini has become the media partner of French Ligue 1 club Olympique Lyonnais until the end of the 2020-21 season
Bordeaux activates virtual overlay technology in Yibo betting sponsorship
French Ligue 1 club Girondins de Bordeaux has signed a regional betting sponsorship, including visibility rights on virtual LED boards, with Asian betting market brand Yibo
Groupama extends at Auxerre, talks ongoing with Lyon on stadium naming rights
The French mutual insurance company Groupama has extended and expanded its sponsorship of French Ligue 2 club AJ Auxerre for the next five years
AS Monaco adjusts assets to add value to Affelou deal
French Ligue 1 football club AS Monaco has extended and expanded its sponsorship contract with optician Afflelou Group
Triangle Intérim brands shoulder of Monaco shirt as Iqoniq switches to shirt sleeve
French Ligue 1 club AS Monaco and recruitment agency Triangle Intérim have extended their kit-related sponsorship agreement for two more seasons until June 2022.