Fiba Women's Basketball World Cup
TCL Fiba renewal shows Chinese sponsors in for the long term
TCL’s decision to renew its Global Partner deal with the International Basketball Federation (Fiba) is evidence of basketball’s enduring appeal to Chinese brands.
Google sponsorship underwrites US broadcast distribution for Fiba Women’s World Cup
Silicon Valley brand to sponsor 2022 Fiba Women’s World Cup
Broadcast sponsorship deal with ESPN agreed in parallel to deal with federation
Seven Consulting acquires ‘Australian Opals’ naming rights
Basketball Australia has signed up IT delivery company Seven Consulting as the naming-rights partner of the ‘Australian Opals’ women’s national basketball team ahead of this month’s Fiba Women’s Basketbal…
Google agrees global Fiba Women’s World Cup sponsorship deal
Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’.
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