European Championships
European Championships founders retain belief in concept, heightened centralisation on the way
Creators of the European Championships are sticking steadfastly to the concept of the multi-sports event despite doubts over future participation of major sports, and are planning a near full centralisation…
FA rolls Wembley and St George’s Park assets into BT deal, still falls short on price
England’s Football Association has rolled the assets from three separate deals into its new deal with UK telco BT, which was agreed in June.
New digital assets drive deals with Alipay, Expedia, Bookings.com – Uefa
Uefa’s change in digital strategy has been key to new partnerships with Alipay, Expedia and Bookings.com, Guillaume Sabran, head of sponsorship and licensing, Uefa told delegates at the Sports Decision Makers Summit in London.
Airbnb backs Glasgow’s European Championships
Online marketplace and hospitality service Airbnb has agreed a deal to support the upcoming European Championships multi-sport event in Glasgow, Scotland
Spar builds on European Championships association
Convenience store chain Spar International has enhanced its support of the upcoming European Championships by becoming an official partner of Glasgow’s hosting of the multi-sport event.