EuroLeague
Visa targets Mediterranean region with EuroLeague deal
Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern Europe and the Mediterranean region.
Euroleague and IMG’s fruitful marriage might need counselling
Euroleague Basketball and IMG are entering a crucial period of discussions with just two seasons remaining in their 10-year contract, and as the rights-holder eyes greater control over its commercial returns.
Motorola looks to reclaim market share with Euroleague Basketball deal
Motorola’s sponsorship agreement with Euroleague Basketball is designed to support the brand’s attempts to re-establish itself across Europe.
BKT adds EuroCup title rights to EuroLeague deal to reach rural markets
Tyre manufacturer BKT was able to acquire the title rights to the EuroCup, Europe’s second-tier basketball competition, as part of its recent extension as a Premium Partner of the top-tier EuroLeague tournament.
Crvena Zvezda secures Meridianbet shirt sponsorship
Gambling platform Meridianbet has become the new front-of-shirt sponsor for Serbian basketball champions Crvena Zvezda [Red Star Belgrade]
Ardu Prime signs on as new sponsor for EuroLeague, EuroCup
Euroleague Basketball has agreed a new sponsorship deal with Greek trading and investment services provider Ardu Prime
Euroleague Basketball suspends VTB sponsorship, removes Russian teams
Euroleague Basketball has frozen its marketing partnership with Russian state-owned banking group VTB, along with suspending the participation of Russian teams in its competitions
Euroleague Basketball adds MaxBet to premium partner roster
Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners
Russia’s Winline re-commits to Euroleague Basketball betting sponsorship
Russian online betting firm Winline has extended its sponsorship of Euroleague Basketball until the end of the 2024-25 season
Tokyo Time to produce licensed headwear for EuroLeague until 2023
Euroleague Basketball has agreed a licensing deal with UK-based headwear manufacturer Tokyo Time to make competition-branded caps until the end of its 2022-23 season
Endesa extends with Euroleague Basketball for 2020-21 season
Spanish energy company Endesa has extended its sponsorship of Euroleague Basketball into the 2020-21 season
Euroleague Basketball planning aggressive licensing push with dedicated Amazon store
Euroleague Basketball has announced plans for an aggressive licensing and merchandising programme after partnering with Amazon to launch a dedicated store on the e-commerce platform
Dafabet makes basketball debut in regional EuroLeague, EuroCup sponsorship
Dafabet, the Philippines-based betting operator, has become a regional sponsor in Asia of basketball’s EuroLeague and EuroCup competitions.
Turkish outdoor furniture brand Siesta extends with Euroleague Basketball
Outdoor furniture products brand Siesta has extended its sponsorship of Euroleague Basketball into the new 2020-21 season
BKT adds Euroleague Basketball to growing sponsorship portfolio
Indian specialist tyre brand BKT has become the latest Premium Partner of Euroleague Basketball, gaining rights to EuroLeague and EuroCup competitions and adding to its portfolio of team sport sponsorships
Frutti Extra to sponsor Euroleague competitions in Germany
The Euroleague Basketball governing body has signed a Germany-focused sponsorship deal with the Frutti Extra drinks brand
Euroleague Basketball adds DenizBank as latest Turkish sponsor
Turkish financial services company DenizBank has signed a global partnership agreement with the Euroleague Basketball governing body
Lenovo Turkey teams up with Euroleague Basketball
The Turkish division of Chinese IT and technology company Lenovo has agreed a deal to sponsor the Euroleague and EuroCup club basketball competitions for the 2019-20 season