EFL Cup
EFL sees benefits of longevity in Carabao League Cup title renewal
Carabao’s recent extension of its title sponsorship of the English Football League (EFL) Cup will see the energy drink brand become the longest serving naming sponsor in the tournament’s history.
Carabao extends EFL Cup naming deal until 2021-22
Energy drink Carabao has signed a two-year extension of its naming partnership with the EFL Cup, England’s football league cup, which will be named the Carabao Cup until 2021-22.
Derby sets up United clash with sleeve sponsorship
English Championship football club Derby County has signed up Dutch brewery Bavaria as its first ever sleeve sponsor