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Derby sets up United clash with sleeve sponsorship

English Championship football club Derby County has signed up Dutch brewery Bavaria as its first ever sleeve sponsor.

The deal will initially take in Derby’s EFL Cup match at Manchester United tomorrow (Tuesday).

Clubs in the English Football League can secure sponsorship for one shirt sleeve badge in each round of the EFL Cup and FA Cup for the second successive season.

The latest agreement strengthens Bavaria’s ties with Derby. In December, the brewery signed a two-year deal to serve as the East Midlands club’s new official international and alcohol-free lager partner.