Bundesliga

Football

Red Bull-owned football clubs are seeking opportunities to create joint sponsorship deals, according to RB Leipzig chief business officer Johann Plenge.
Football

At the end of 2020, Berlin real estate agent Homeday activated its shirt sponsorship of hometown club Hertha to boost brand awareness throughout Germany.
Football

A pandemic-linked data initiative from Siemens tracked fan heartbeats during Bayern games to showcase the connection between the club and its fans, while raising money to support local businesses.
Football
Sponsorship & Marketing

German football club Schalke 04 has secured a long-term extension with its main sponsor, Gazprom
Football
Sponsorship & Marketing

The German Football League (DFL) has renewed its ball supply sponsorship deal with Derbystar, the Germany-based sporting goods manufacturer, until the end of the 2025-26 season
Football
Sponsorship & Marketing

Payment services brand Mastercard has signed as the new technology partner of Bundesliga club Eintracht Frankfurt and its digital subsidiary EintrachtTech
Football

In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.
Football

In early 2019, retailer Intersport activated its partnership with Bundesliga side Hoffenheim through an initiative that auctioned player-worn kit to raise funds for children’s charity SOS-Kinderdorf.
Football
Sponsorship & Marketing

German Bundesliga football club 1. FC Köln has announced the extension of its sleeve sponsorship deal with DEVK, the Cologne-based insurance group.
Football

In October and November 2019, Hoffenheim naming rights partner PreZero ran an eco-focused activation around the club’s home game against Paderborn to deliver the first carbon-neutral Bundesliga match.
Football

At the start of the 2020-21 Bundesliga, FC Union Berlin and technical partner adidas rolled out a family-focused digital campaign to promote the club’s new shirt.
Football
Finance & Law

Karlsruher SC of German football’s 2.
Football
Licensing & Merchandising

Video game developer Electronic Arts has extended its exclusive match simulation licensing agreement with German football’s Bundesliga in a ‘multi-year’ renewal announced today (Monday). T
Football
Sponsorship & Marketing

Global investment platform eToro has launched 12 new sponsorships across the UK and Germany, as the brand expands its investment in football clubs across Europe
Football
Sponsorship & Marketing

Mondelēz International, the US-based confectionery and snack food company, has become a sponsor of German football’s Bundesliga and second-tier 2. Bundesliga in a multi-year agreement.
Football
Sponsorship & Marketing

Sports betting company Betway has signed a three-year sponsorship agreement with German Bundesliga club Hertha Berlin, starting in 2020-21
Football

An online and in-store led joint campaign from Hypovereinsbank (HVB) and Allianz leveraged their FC Bayern Munich sponsorships to promote their combined insurance/pensions partnership.
Football
Sponsorship & Marketing

Bundesliga club Borussia Dortmund has signed a five-year ‘premium partnership’ with Dortmund-based energy and water supplier Dew21.