Brazilian Série A

Football
Sponsorship & Marketing

Campeonato Brasileiro Série A club Corinthians has signed the “largest master sponsorship contract" in the history of Brazilian football with online betting company VaideBet.
Football
Sponsorship & Marketing

Brands from the confectionery and betting sectors have broadened the stadium naming rights market for top-tier football clubs in Brazil
Football
Licensing & Merchandising

New Balance will take over from Adidas as the kit supplier to Brazilian club São Paulo from January 2024 in a deal that makes the sports brand exclusive to the club in Brazil.
Football
Sports Betting

The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…
Football
Sponsorship & Marketing

Brazilian club Flamengo has signed up electrical wires and cables company Sil Fios e Cabos Elétricos as its shirt sleeve sponsor for the 2023 season.
Football
Finance & Law

Brazil’s Ministry of Justice has ordered football clubs, federations and the broadcaster Globo to submit their advertising and sponsorship contracts with sports betting operators for scrutiny amid concerns o…
Football
Sponsorship & Marketing

Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.
Football
Sponsorship & Marketing

Brazilian football club Internacional has become the latest in the country to sign a deal with blockchain provider Chiliz
Football

When the Brazilian Série A returned after its 2020 pandemic shutdown, beer sponsor Brahma connected supporters to their teams through a nationwide online ordering and delivery initiative.
Football
Sponsorship & Marketing

Betting operator Dafabet has become the first sports betting sector company to sponsor Brazilian Série A club and last season’s Copa Libertadores champions Palmeiras.
Football
Sponsorship & Marketing

Brazilian Série A football champions Flamengo have agreed a sponsorship contract with building materials company ABC Construction, which will see the company’s logo brand the players’ shorts.
Football
Sponsorship & Marketing

Brazilian football clubs Ceará and Fortaleza have both agreed five-year master sponsorships with the Zenir furniture and appliances retail group. Both clubs play in Série A of the Brazilian Championship.
Football
Sponsorship & Marketing

Brazilian football club Flamengo has signed department store chain Havan to its portfolio of kit sponsors. The company will become Flamengo’s sleeve sponsor until December 2021.
Football
Sponsorship & Marketing

Brazilian football club Santos has signed up real estate development company STX as a sponsor
Football
Sponsorship & Marketing

Brazilian Série A football club Corinthians has extended its sponsorship contract with Banco BMG under adjusted terms.
Football
Sponsorship & Marketing

Brazilian Série A club Santos has hired US sports agency Gemini Sports Group to fill the main shirt sponsor position that has been vacant since Caixa bank departed in 2019.
Football
Sponsorship & Marketing

Brazilian cash and carry operator Assaí Atacadista has renewed its title sponsorship of Brazilian Série A for a further three years until 2022.
Football
Sponsorship & Marketing

Brazilian Série A football club Corinthians has expanded its shirt branding agreement with petrol station brand ALE Combustíveis.