ATP Finals

Tennis

The Association of Tennis Professionals has succeeded in its long-term ambition of identifying a sponsor from the tyre sector through its new agreement with Yokohama Tire.
Tennis

The Association of Tennis Professionals (ATP) enjoyed its most commercially successful Nitto ATP Finals yet, having exceeded €20m in sponsorship revenue for the first time.
Tennis

Previous rankings title sponsor was FedEx Tennis tour has secured significant increase in deal value  Complex category negotiation given tournament-level financial sponsors
Tennis
Sponsorship & Marketing

Italian wine consortium Asti DOCG has signed a global sponsorship with the ATP, the men’s professional tennis tour, with rights to the ATP Tour and ATP Finals through 2023.
Tennis
Sponsorship & Marketing

Italian coffee brand Lavazza has become a major sponsor of the Nitto ATP Finals, which are to be held in Turin between 2021 and 2025
Tennis
Sponsorship & Marketing

Japanese medical products company Nitto Denko Corporation has extended its title sponsorship of the season-ending ATP Finals for five more years until 2025
Athletics
Attendance

Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Tennis
Sponsorship & Marketing

Men’s tennis governing body, the ATP, has signed up Marriott International’s global travel programme Marriot Bonvoy as a sponsor for its upcoming ATP Finals event.
Tennis

Men’s tennis tour the ATP has agreed a two-year deal for its season-ending Finals with Canary Islands Tourism.
Tennis

Bright Partnerships: 2019 UK Sponsorship Award Winner for the Best B2B Sponsorship
Tennis

Swiss watchmaker Tag Heuer has partnered up with the Next Gen ATP Finals through a deal that is set to introduce further new elements to the annual event for the world’s top 21-and-under male tennis p…