Africa Cup of Nations
Caf eyes sponsorship boost with introduction of virtual advertising
The Confederation of African Football is planning to introduce virtual overlay advertising at its events for the first time and has invited suppliers to submit bids for the contract, SportBusiness understands.
Unilever adds to football portfolio with two-year CAF deal
Unilever has added to its already significant football sponsorship portfolio by agreeing a deal to sponsor the Confederation of African Football’s (CAF) forthcoming men’s Africa Cup of Nations tournament in the Ivory Coast and its women’s equivalent in Morocco in 2024.
CAF adds Visa to Afcon portfolio in direct deal
The Confederation of African Football (CAF) has signed Visa as the ‘Official and Exclusive Payment Partner’ for CAF national team competitions.
Puma adds CAF to growing ball supplier portfolio
Sporting goods company Puma has continued its aggressive ball supplier acquisition strategy by signing as the official technical partner of the Confederation of African Football (CAF)
IMG wins CAF sponsorship sales business
The IMG agency has been selected by the Confederation of African Football (CAF) to sell sponsorship packages to its major competitions until 2025 following a recent Request for Proposal (RFP) process
CAF in the market for sponsorship sales agency
The Confederation of African Football (CAF) is looking to appoint an agency to secure new sponsors for its leading competitions and provide wider support to roll out its commercial strategy
Prudential Africa joins roster of Afcon sponsors
Life insurance company Prudential Africa has confirmed its status as the official insurance partner of the Africa Cup of Nations, currently being played in the host nation Cameroon
Crypto exchange Binance added as Africa Cup of Nations sponsor
Cryptocurrency exchange Binance has been added as a sponsor of the Africa Cup of Nations, which kicked off in Cameroon on Sunday
TikTok signs one-year CAF sponsorship, Umbro inks technical deal
Digital entertainment platform TikTok has struck a one-year deal with the Confederation of African Football (CAF) as a sponsor of the upcoming Africa Cup of Nations, as well as the CAF Champions League…
Round-Up: Afcon postponed, TrueVisions threatens FAT, Adidas and Puma join #StopHateForProfit, and more
The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
Lagardère loses CAF emergency arbitration but will pursue compensation
The International Chamber of Commerce (ICC) has rejected Lagardère Sports’ application for interim emergency measures in the agency’s dispute with the Confederation of African Football (CAF) over the …
Mauritania FA partners AB Sport ahead of Afcon debut
The Football Federation of Mauritania (FFRIM) has entered into a partnership with sportswear manufacturer AB Sport ahead of the country's debut at the Africa Cup of Nations (Afcon) this summer