2022 Fifa World Cup
Mashreq Bank joins growing AFA regional portfolio
Dubai-based financial institution Mashreq Bank has become the first regional sponsor of the Argentinian national football team in the Middle East and Egypt
REWE suspends DFB sponsorship as FAs condemn Fifa’s ‘One Love’ stance
Supermarket chain REWE has suspended the activation of its German national team sponsorship “with immediate effect” in response to Fifa's banning of 'One Love' armbands at the World Cup in Qatar.
Adidas to replace Nike at Saudi Arabian Football Federation from 2023
The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026
Fifa revenues hit $7.5bn for Qatar 2022 cycle, late signings complete sponsor roster
Fifa's revenues for the four-year cycle around the 2022 World Cup are expected to be more than $1bn (€977m) greater than projected, as it filled the Qatar 2022 sponsorship portfolio with three late additions.
Canada Soccer and Samsung to host World Cup watch parties
Canada Soccer announced a new partnership with Samsung Canada that will bring the two companies together to host watch parties as Canada's men's national team plays in its first Fifa World Cup since 1986
German national team deal highlights Continental’s shift from global to local
Tyre brand will sponsor the German national team from 2023
The firm has bought the premium LED package for national team deals
Qatar Airways to sponsor Fox Sports’ US World Cup coverage
Qatar Airways, the state-backed airline, will sponsor Fox Sports' coverage of the 2022 Fifa World Cup in the United States, it has emerged
Budweiser stands lose prominence at Qatar World Cup
Just days before the men's 2022 Fifa World Cup kicks off in Qatar, organizers are moving Fifa sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
DFB and Lufthansa extend sponsorship to 2026
Ahead of the 2022 Fifa World Cup in Qatar, German airline Lufthansa has extended its sponsorship deal with the German Football Association (DFB) until 2026
RTVE issued with provisional restrictions on World Cup advertising
Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has set out advertising restrictions that public broadcaster RTVE will have to follow for its coverage of th…
The Value Xchange to sell FAW sponsorships
Marketing consultancy The Value Xchange has been appointed as the sponsorship sales agency for the Football Association of Wales (FAW)
RFEF unveils new sponsorship with Marcos Automoción
The Spanish Football Federation (RFEF) has announced a new four-year automotive sponsorship deal with national car dealer Marcos Automoción.
FFF to revise players’ image rights agreement after Mbappé dispute
The French Football Federation has acted quickly to avert the escalation of an image rights dispute with its star attacker Kylian Mbappé.
Argentina FA signs up crypto-centric gambling sponsors
The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits.
The BC
Socios retains AFA fan token rights as legal dispute settled
The Argentinian Football Association (AFA) has announced that Socios
Konami kicks off France Football Federation deal
The French Football Federation (FFF) has signed an exclusive partner deal with video game publisher Konami Digital Entertainment until 2026
Frito-Lay lands North American rights to 2022 Fifa World Cup
PepsiCo subsidiary Frito-Lay has become a North American Regional Supporter for the 2022 Fifa World Cup in Qatar
Deutsche Telekom hitches DFB sponsorship renewal to media deals
Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…