News
AT&T agrees major deal for football in the Americas
TELECOMMUNICATIONS COMPANY AT&T is believed to have agreed a sponsorship renewal with Major League Soccer (MLS), US Soccer and the Mexican Football Federation
Atos extends worldwide partnership with the IPC
THE INTERNATIONAL PARALYMPIC COMMITTEE (IPC) has extended its deal with Atos for the IT services firm to remain its worldwide IT Partner until 2016
British Athletics welcomes two new sponsors
BRITISH ATHLETICS has this week secured two sponsorship deals with supermarket chain Sainsbury’s and the UK’s National Lottery.
Aon extends its stay at United for 8 more years
ENGLISH PREMIER LEAGUE football club Manchester United has secured an eight-year deal with insurance company Aon which covers the naming rights to the team’s training ground.
Gillette gets closer to Vodafone McLaren Mercedes
SHAVING AND LIFESTYLE brand Gillette, has signed an Associate Partner level sponsorship with F1’s Vodafone McLaren Mercedes.
The partnership will kick off at this weekend’s Chinese Grand Prix in Shanghai. Ac
MLB adds Kellogg’s to growing sponsor list
THE KELLOGG COMPANY has become a new central sponsor of Major League Baseball (MLB) in a multi-year deal
Crédit Agricole partners with 2014 World Equestrian Games
FRENCH BANK Crédit Agricole Normandie has signed as the Official Banking and Insurance Partner of the Alltech FEI World Equestrian Games 2014 in Normandy.
Caixa ups annual fees to Brazilian Paralympics by 172 per cent
THE BRAZILIAN PARALYMPIC Committee (CPB) and the government-owned bank Caixa Econômica Federal have signed a four-year renewal deal worth 120 million Brazilian Real ($60.8m).
Central sponsors recommit to MotoGP
MOTOGP RENEWED two sponsorship deals this week with insurance brand Generali and tools company Stanley Black & Decker
England Hockey announces lucrative new sponsorship
ENGLAND HOCKEY has landed its biggest ever sponsorship deal after signing a four-year agreement with NOW: Pensions
San Diego Triathlon signs up six partners
ORGANISERS OF THE 2013 Omegawave World Triathlon San Diego have named six official partners for the event, which is slated for April 18-20, in Mission Beach, California
First World Cup 2014 venue agrees naming rights deal
THE ARENA FONTE NOVA became the first Fifa World Cup 2014 venue to secure a naming rights partner after agreeing a 10-year deal with beer brand Itaipava
Usoc renews deal with AT&T until Rio 2016
THE UNITED STATES OLYMPIC COMMITTEE (Usoc) has renewed its sponsorship agreement with multinational telecommunications company AT&T
Carlsberg becomes official beer of Chinese Super League
THE CHINESE SUPER LEAGUE (CSL), China’s top-flight football league, has announced a three-year sponsorship deal with the Chinese arm of Danish beer brand Carlsberg.
Arsenal announces new partner in Indonesia
ENGLISH PREMIER LEAGUE football club Arsenal has signed a sponsorship deal with Indonesian mobile phone network operator Telkomsel
PGA Tour signs first deal outside the US
THE PGA TOUR has agreed a three-year deal with audio experts Bose for category rights in China.
The deal marks the first time the Tour has agreed a sponsorship deal with rights outside the United States
Mumbai Indians secure last-minute sponsorship deals
INDIAN PREMIER LEAGUE (IPL) side the Mumbai Indians have announced a three-year shirt sponsorship deal with insurance company Bajaj Allianz
BlackBerry lands Barclays Center sponsorship
MOBILE HANDSET MANUFACTURER BlackBerry has agreed a two-year deal to sponsor NBA basketball side the Brooklyn Nets