Legacy

XCHANGING, THE outsourced services group, is the latest company whose financial woes are hitting its sponsorship

FOLLOWING IN THE footsteps of GE, Dow Chemical is anticipating a huge boost to its business from Olympic sponsorship

QIPCO MAY SOUND like a Swedish bed design company but it is actually the latest sponsor to emerge from the desert

A REMARKABLE statistic released recently by Mercedes stated Chinese customers were the biggest market for its S-class super luxury large saloon

SPORT HAS LONG been accused of not understanding the needs of brands in pitching them sponsorship so it was long overdue an influx of corporate talent. Step forward:

IT'S THE WORLD'S second-largest food company and produces some of our favourite confectionary brands but Kraft is facing criticism on several sides of its business

FORMULA ONE STAR Lewis Hamilton announced that he is to join the likes of David Beckham and Andy Murray at Simon Fuller’s XIX Entertainment.

GERMANY IS experiencing rapid industrial growth and no more than in its prosperous southern region of Bavaria

JAPANESE CONSUMERS' love of iconic European brands have been behind a hesitant recovery in the sector but this may be blown off course by the recent tragedy

ONE OF THE KEY planks in the successful activation of sponsorship in any market is a well-developed retail sector

DESIRE IS THE new imperative for brands selling online outweighing price in the decision-making process, Millward Brown’s latest BrandZ study has found.

KAZ HIRAI LOOKS set to emerge ahead of a quartet of Sony executives dubbed the four musketeers

ALFREDO SAENZ CEO of Santander has been sentenced to jail and banned from banking for three months at the end of a 17-year legal battle

ONE OF THE FIGUREHEADS of the new South African business community is to take a seat on the board of the quintessential SA establishment firm Anglo American

FROM BEING AN active sponsor French insurer AXA has largely dropped off the radar. All that could change as the company emerges from a branding exercise that has involved 55,000 employees

IF TALKING DOWN a rival is a sign of grudging respect, then Steve Jobs’ description of Samsung as a “copycat company” may show Apple is taking the Korean firm seriously. Sams

GERMANY IS EXPERIENCING “roaring” economic growth according to the departing Bundesbank president Axel Weber. The economy expanded 3.6% in 2010 and GDP is on track to grow an additional 2.5%

UK-BASED GAMING operator, Betfair has confirmed that it will follow the lead it competitors and locate in Gibraltar thus avoiding the 15% tax on gross betting profits