Legacy

ARSENAL MANAGER Arsene Wenger had set out his stall in the media prior to his team’s Champions League match against AC Milan on Tuesday.

MCILROY vs DONALD: The accolade of the world’s number one golf player brings with it riches and status, but for the most recent incumbents of the sport's top spot, the commercial opportunities could n…

SPORTS SPONSORSHIP affords its fair share of money-can’t-buy experiences for customers, but the UK Royal Family’s PR department has done Puma proud with this photo opportunity of Usain Bolt and Prince Har…

OFFICIAL OLYMPIC Partners to London 2012, BP and British Airways have both agreed sponsorship deals with British athletics star and medal hopeful Jessica Ennis, but which has more digital traction?

AS ONE OF the fastest growing industry sectors in the global economy, online gaming and gambling brands are now key players in the sports sponsorship market

THE THIRD ANNUAL Beyond Sport Awards, which recognises global initiatives that aim to challenge societal issues through the participation of sport, was held in conjunction with the Beyond Sport Summit…

TRACKING OF social media “mentions”and “sentiment” in relation to Dow’s Olympic sponsorship has revealed crisis levels of negative coverage. In July
Football

IN OCTOBER 2011, the Germany-based global trye company Continental, signed as a global sponsor of UEFA EURO 2012 in Poland-Ukraine and UEFA EURO 2016 in France
American Football

MUSCLEPHARM CORPORATION, the Nevada-based nutritional supplement company, signed a one-year sponsorship deal with “NFL superstar and sports social media trendsetter” Chad Ochocinco, a wide receiver for…

PUMA HAS LONG been associated with the Italian national football team but this week’s Frontiers online analysis shows that the rights holder - the Italian Football Federation (FIGC) - is almost completely a…

JACK WELCH may be every business student’s idol but GE, the mega-company he created is much less familiar despite touching almost every consumer’s life at some point.

BARCLAYS HAS struggled for a while to decide whether it’s a consumer brand or not.

INDIAN TELECOMS is like the siren’s call luring wayward operators onto the rocks.

JUST TO SHOW how important the Italian kit deal is to Puma, the sports and lifestyle brand’s CEO Franz Koch turned out for this publicity shot to in Genoa to promote Italy’s new away kit. K

ALPARI vs FXPRO: Ten years ago there was no such thing as a foreign exchange category in sport sponsorship, but with the popularization of Forex trading accounts, there are now at least two global brands…

CLINT EASTWOOD'S message to America on behalf of the Chrysler Group during the half-time ad break at this year’s Super Bowl highlighted the auto industry’s revival as a model for his country’s economic comeb…
Football

US APPAREL COMPANY Warrior Sports has signed a six-year kit deal with English Premier League club Liverpool