BARCLAYS HAS struggled for a while to decide whether it’s a consumer brand or not. A successful retail and credit card operation backed-up by English Premier League, Tennis and Spaces for Sport sponsorships should hold a treasured place in consumers’ hearts. Its international investment banking operation has made large profits and the group underlined its growth in the US with naming rights sponsorship of the New York Barclays Center.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here