Legacy

FRONTIERS HAS reported before on the aggressive growth targets set by apparel brands adidas and Nike, suggesting the pair could be squaring up for a showdown at London 2012

NEWS HAS EMERGED from a court in Delaware that racquet sports apparel and equipment brand Prince has sought Chapter 11 bankruptcy protection

IT HAS BEEN an exceptional few days for Korean electronics giant and Olympic sponsor Samsung

COMING AHEAD of the Olympics, bribery legislation had been predicted to take the shine off the hospitality sector as well as hitting UK competitiveness

WHAT WOULD the Malaysian sponsorship sector be without Petronas, the state-owned oil and gas company, which has poured tens of millions of dollars into Formula One over the last 15 years?

“AS SOON AS you pay more than 50 Swiss francs (about $50) for a watch, you’re being irrational.” T

MAJOR BRANDS associated with March Madness, the National Collegiate Athletic Association’s (NCAA) annual basketball championships, dedicated up to 20 per cent of event marketing spend to social media f…
Football

GLOBAL NUTRITION, WEIGHT management and personal care company Herbalife has extended its presenting partnership with Major League Soccer (MLS) franchise the Los Angeles Galaxy for a further ten years until…
Motorsport

MICROSOFT DYNAMICS WAS named the official Business Transformation Partner of the Lotus F1 Team in March, marking parent company Microsoft’s debut in Formula One sponsorship.

THE BAHRAIN FORMULA ONE Grand Prix, cancelled in 2011, was held last weekend despite severe security concerns as a result of the tense political situation in the country

LAND ROVER vs JEEP: They have been rivals for more than 60 years, but this month Jeep and Land Rover took divergent roads in their quest for greater sales through sports sponsorship

IT WOULD BE surprising if Barclays, sponsor of the English Premier League, the ATP Tour Final and long-time supporter of the widely acclaimed Spaces for Sport programme, had not been featured in the pages…

THIS IMAGE shows how BMW Group, the Official Automotive Partner to London 2012, will deploy vehicles from its Olympic fleet as part of the 70-day Olympic Relay around the UK

Received wisdom in sports marketing is that it requires roughly eight times more work to find a new sponsor than it does to renew an existing one

ACCORDING TO SOME analysts Volkswagen Audi group chairman Ferdinand Piech gave himself a very big 75th birthday present by buying his favourite motorbike manufacturer
Multi-sport

IN AN AGREEMENT which has amazed some observers, Nike is set to be announced as a Tier 3 partner of the Rio 2016 Olympic Games as well as the official kit partner of Team Brazil at London 2012 and Rio…
Gaelic Sports

THE GAELIC Athletic Association (GAA) has extended its partnership with Etihad Airways, but how does the sponsorship fair on social media platforms?

CONNOISSEURS of shirt sponsorships may be momentarily thrown by this image, which shows major global brands Samsung and EA Sports emblazon the home and away shirts of east London-based minnows Leyton Orient