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Infographic displaying facts and figures from the latest Sports Sponsorship Insider report, The European Football Sponsorship Report.

 

 

How difficult can it be to design a football kit? Given the criticism that kit designers regularly attract it must be as easy that other much-maligned pursuit – managing a national football team.

When is a sponsor no longer a sponsor? When it becomes a sponsor-investor.

Ahead of the 143rd Open Championship, Sports Sponsorship Insider, the specialist data and analysis provider for the sports sponsorship industry, has conducted a wide-ranging survey of golf's four majors and their partnership deals. Some of the headline findings are illustrated below. 

In June, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from around the world, including special features on the UK’s America’s Cup challenger team Ben Ainslie Racing; Baku 2015, the European Olympic Committee's new multi-sports project, and the KPMG Women's PGA Championship, the revamped women’s golf major, to be run as a joint venture between the Ladies Professional Golf Association (LPGA) and the PGA of America.

Ahead of the upcoming 2014 Fifa World Cup, Sports Sponsorship Insider, includes a special analysis of the commercial partnership agreements of each of the competing nations in this infographic. 

 

In May, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from markets around the world, including India’s IPL, the UK’s Wimbledon tennis championship, Brazil’s national football league and the NFL in the US.

Ahead of the upcoming Uefa Champions League final, Sports Sponsorship Insider, the specialist data and analysis provider for the sports sponsorship industry, has conducted a wide-ranging study of the 32 competing clubs' sponsorship deals, the headline findings of which are presented below. 

Global banking brand Barclays has refocused the strategy for its title sponsorship of the English Premier League this season on brand engagement rather than media delivery, according to David Wheldon, Barclays head of brand, reputation and citizenship.

This month’s Sports Sponsorship Insider reflects on the commercial opportunity for the new European Professional Club Rugby organisation now that months of wrangling over European club rugby’s elite competition structure and revenue distribution model has been resolved.

The music was pumping at the London Marriott Hotel in Grosvenor Square, London last night, as the UK Sponsorship Awards rattled through more than 20 award categories and three personality awards as part of the event’s 20th Anniversary celebrations.

Day three of the 2014 IEG Sponsorship Conference started at a round table with director of global partnerships for logistics company UPS, Betsy Wilson.

Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.

This month’s issue of Sports Sponsorship Insider leads with a motorsports story of wider general interest – the return of Martini Racing to Formula One as title sponsor of the Williams F1 team.

McDonald’s won the Multi-National 
Award at the ESA Excellence Awards in January for its activation of the McDonald’s EURO 2012 Player Escort Programme.

Activation has become a sponsorship necessity.

Many brands match their rights fee when allocating budget for activation and, with the importance of activation rising as the number of channels in which to work increase, where that money is best spent is often an issue for debate.