Analysis

ATOS ORIGIN has been dubbed the brains behind Olympic Games technology by Jacques Rogge and been involved with the IOC for 20 years

IT WILL BE NO SURPRISE to anyone that Italian politics and business are closely intertwined with up to 47 leadership posts at state-owned companies in the gift of the ruling political party

AS THE CLOCK winds down on FC Barcelona’s 111 year history without a commercial shirt sponsor new light is shed on the reason for the Qatar Foundation deal.

LEGENDARY BANK robber Willie Sutton famously said he robbed banks because “that’s where the money is” and Barclays is proving him right once again as it reports profits in excess of £6bn. CEO B

VIJAY MALLYA has never been a shrinking violet but the sell-styled ‘king of good times’ seems to be taking a leaf out of the Richard Branson guide to brand building. Th

THE DAYS OF VODAFONE'S headlong rush into new markets may have vanished alongside its extensive portfolio of sport sponsorships but the mobile phone brand is rediscovering its appetite for sports content

WHEN FORMULA ONE team Sauber chief executive Monisha Kaltenborn went out to try and replace long-time sponsors Credit Suisse she concluded awareness was not even part of the story for some brands

IT IS ALWAYS HARD to demonstrate a causal link between sponsorship and the fortunes of a consumer brand although in Nokia’s case there is an argument to be made.

DESPITE AN EMBARASSING link with England’s ignominious 2018 World Cup campaign, handbag brand Mulberry bounced back to forecast raised profits twice in two months.

AS A SUPPLIER to a major sports event it is always a toss-up whether to go for full contract value or try and leverage the marketing benefits of the association

DRINKS MAKER DIAGEO'S (Johnnie Walker, Smirnoff, Guinness) share price dropped almost 5% below expectations on release of half-year results. All is not doom and gloom however

BOTH COCA-COLA and Pepsi reported results in February but showed very different market performance

IN SELECTING HEINEKEN over a British beer brand LOCOG showed there is no room for sentiment when it comes to the London Olympics. In its latest report, Heineken posted global beer sales volumes of 18

RAISING THE EQUIVALENT of €40bn in today’s volatile debt markets is a big task for even the best known global corporation. Ou

WHEN IT COMES to running successful sports and entertainment venues Anschutz Entertainment Group is second-to-none

THE MARKET GYRATIONS of the past few years have been particularly brutal for car manufacturers and their withdrawal from sports marketing looked like it might be the new reality

WHEN EUROSTAR published its annual results to shareholders in January it was able to point to double digit sales growth and rising customer numbers
Cricket

HERO HONDA, the former lead sponsor of the Delhi Daredevils, signed up for the same role with the Mumbai Indians in March for Rs 65-70 crore ($15m) over three years, making it – temporarily – the largest tea…