Analysis
Vanity, vanity…all is Vanity Fair
P&G APPEARS to have launched the publicity blitz for the group's Olympic Ambassador programme by borrowing the design clothes of US-style bible Vanity Fair
Adidas sponsorship of British Olympic Team creates little additional value online
ADIDAS RENEWED its sponsorship of the British Olympic Association (BOA) until Rio 2016 this week, extending the partnership between the two parties to 33 years
Goodyear enters football with Juve sponsorship
TYRE AND RUBBER company Goodyear has agreed a deal to sponsor Italian Serie A club Juventus for the remainder of the 2011/12 season
ISPS to drive disabled golf at Wales Open
THE WALES OPEN, played annually at The Celtic Manor Resort, will take on a Japanese feel for the next three years after International Sports Promotion Society (ISPS) signed on as the new title sponsor
Santander jumps into 2012 F1 season but comes under scrutiny
WELL BEFORE the clear up of the 2011 season is complete, Spanish bank Santander has taken out large adverts in the financial press looking forward to 2012
India to open access to global retailers
ONE OF THE essentials for any sponsorship market to develop is a strong retail sector
Swiss banks retreat could leave sport high and dry
THE CHOPPY WATERS of investment banking have left UBS and Credit Suisse feeling rather seasick
Bookmaker to partner The Jockey Club’s app
THE JOCKEY CLUB, the largest commercial group in British horseracing, is exploring opportunities with one of the UK’s “Big Four” bookmaker brands to partner a mobile app that will help drive commercial reven…
Investec stumps up the cash for English Test cricket
THE ENGLAND and Wales Cricket Board (ECB) announced this week that Investec, the international specialist bank and asset manager, has become the new title sponsor of English Test match cricket for the…
Emirates extends European presence with Hamburger SV renewal
DUBAI-BASED airline Emirates has confirmed its status as one of European football’s biggest sponsors after renewing its shirt sponsorship agreement with German Bundesliga club Hamburger SV for at least a…
Bwin gets buzz from new German gambling laws
ON SEPTEMBER 14, the northern German state of Schleswig-Holstein relaxed its gambling laws in Germany’s highly-regulated monopoly market.
America’s Cup buoyed by addition of four new sponsors
THERE WAS a flurry of commercial activity around the America’s Cup this week, with four new sponsors announced for the 34th edition of yacht racing's most iconic event.
Investec marketers earn their stripes
WHOEVER CAME up with the replica zebra idea - Investec's internal marketing team or external PR agency - the publicity stunt involving the England cricket skipper Andrew Strauss and a striped quadruped…
Thomas Cook brand takes a tumble along with shares
A FEW SHORT months ago it must have seemed like a great idea for Thomas Cook: sponsor some of the biggest properties in sport and bask in consumer confidence when others in the sector are struggling
Nationwide may not get credit it deserves for mortgage lending
SPONSORS COME and go so when The Nationwide withdrew its corporate support of the England football setup in 2010 no-one was particularly surprised
TAG Heuer scoops prestigious watch award
EVERY INDUSTRY has its awards but there are few outside the Oscars that can match the Grand Prix de l’Horlogerie de Geneve for glitz and glitter.
Kevin Plank, CEO, Under Armour
By Owen Evans
TAKING ON THE MIGHT of Nike and Adidas to become the biggest sportswear company in the world is no mean feat, especially when you are doing it from your grandmother’s basement.
Spain: tough times for the second tier
THE SPORTS SPONSORSHIP market in Spain is dominated by football