Key Deal Story
Umpire chair branding key to Barclays’ record Wimbledon sponsorship
Bank replaces HSBC as banking sponsor
Deal is the biggest in AELTC’s portfolio
Significant uplift due to major court-side exposure
T
Pepperstone deal satisfies ATP’s appetite for a digitally-literate sponsor
Previous rankings title sponsor was FedEx
Tennis tour has secured significant increase in deal value
Complex category negotiation given tournament-level financial sponsors
EA Sports underlines women’s football ambitions with Uefa sponsorship and licensing deal
Games developer to integrate Uefa Women’s Champions League into FIFA 23 game
Brand joins second tier of Uefa’s ‘Women’s Football Partner’ category
Deal su