Key Deal Story
Ebay prepares for Italian e-commerce boom with Inter sleeve sponsorship
The deal builds on eBay’s original sponsorship of Inter announced in October, which saw the brand become the Serie A club’s ‘Official Marketplace Partner’ for the 2022-23 and 2023-2024 seasons.
Exposure in India the key driver behind Aramco’s ICC sponsorship
While the ICC is cricket’s global governing body, India is the sport’s largest nation in terms of fans and revenues. With a strategic aim to grow in India, Aramco’s sponsorship of the ICC is timed to maximise the opportunity to increase its brand awareness in what is soon to become the world’s largest country by population.
Umpire chair branding key to Barclays’ record Wimbledon sponsorship
Bank replaces HSBC as banking sponsor
Deal is the biggest in AELTC’s portfolio
Significant uplift due to major court-side exposure
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Pepperstone deal satisfies ATP’s appetite for a digitally-literate sponsor
Previous rankings title sponsor was FedEx
Tennis tour has secured significant increase in deal value
Complex category negotiation given tournament-level financial sponsors
EA Sports underlines women’s football ambitions with Uefa sponsorship and licensing deal
Games developer to integrate Uefa Women’s Champions League into FIFA 23 game
Brand joins second tier of Uefa’s ‘Women’s Football Partner’ category
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