Will Partington

Soccer

During the 2020 Colvid-19 lockdown, Hungarian Football Federation sponsor Magyar Telekom worked with agency Mito Budapest to lift the nation’s spirit and drive national unity through a TV and mobile b…
Baseball

Central and venue naming rights deals in Major League Baseball.
Motorsport

Formula One deals make up nine of the top ten deals by value per season across Formula One, Formula E and MotoGP
Motorsport

The top central and team title deals across Formula One, Formula E and MotoGP.
Soccer

In the latest interactive data report SportBusiness Sponsorship analyses the sponsorship landscape in Major League Soccer (MLS)
Soccer

Central and club shirt deals in Major League Soccer.
Golf

[tableau public=1 width=1200px height=427px view=Golf2019FREE/Topdeals tabs=no] The Masters
Golf

Scarcity, exclusivity and access to media rights are key to the out-sized deal values generated by The Masters relative to the three other golf Majors.

Following extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open – SportBusiness Sponsorship presents: An
Tennis

SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.