SportBusiness Staff

IT SHOULD HAVE been a good week for Dow Chemical as it was rolled out as the producer of the £7m Olympic wrap that will encircle the stadium in London next year.

SERIAL SPORTS SPONSOR Samsung has played a very effective game of catch-up with some of the world’s leading electronics brands producing mobile phones, computers and TVs.

T-MOBILE MAY BE Germany’s biggest mobile operator but it ranks a distant fourth in the USA behind AT&T, Verizon and Sprint.

ADIDAS HAS shrugged off the effects of recession, the Japanese earthquake and rising raw material costs to raise its sales and profit forecasts for 2011

TONY FERNANDES the ebullient entrepreneur behind Asia’s number-one budget airline, is on the verge of taking a big stake in Malaysia’s struggling flag carrier. Ai

AUSTRALIAN FOOTBALL LEAGUE (AFL) franchise, West Coast Eagles, the second richest club in the league by revenue after Collingwood, has struck two deals reflecting the strength of its heritage and future…

CANADIAN MEDIA and cable company, Quebecor Media, have bought the naming rights to the city’s arena for a 25-year period, even though it’s yet to be built. T

THIERRY HENRY has once again shifted his football boot and sportswear allegiance, this time to German-based brand Puma

TOP OLYMPIC TEAMS look set for a sponsorship windfall as emerging brands fuel competition for top rights in the apparel category

In a week when many Londoners feared for their lives and livelihoods, Frontloaded decided to get away from it all with this image from Day 4 of the Aberdeen Asset Management Cowes Week (August 6-13)