Lotto anticipates Kompany return, launches naming rights deal at RSC Anderlecht
Belgian First Division A club RSC Anderlecht has launched a new naming rights deal with Lotto, Belgium’s national lottery.
Leaked documents appear to show Rich Energy has terminated Haas F1 deal
British drinks brand Rich Energy has published legal documents purporting to show that it has terminated its sponsorship deal with the Haas F1 Team, despite Haas’s claims to the contrary.
Bayern Munich becomes latest super club to sign with Konami
Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports
Rich Energy still Haas F1’s title sponsor after ’embarrassing’ tweet blamed on ‘rogue individual’
British drinks brand Rich Energy is still the title sponsor of the Haas Formula One Team, despite its official Twitter account posting a tweet on Wednesday saying it had terminated its contract
Rich Energy cancels Haas F1 contract, citing ‘poor performance’
British drinks brand Rich Energy has terminated its title sponsorship of the Haas F1 team, citing “poor performance” and the “politics and PC attitude” of Formula One.
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Visa believes sponsorship can break ‘vicious cycle’ holding back women’s football
Sponsors can use their investment in women's football to overturn the “vicious circle” that has been holding the game back, according to one of Visa’s most senior partnership executives.
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Free-to-air TV coverage ‘critical’ for women’s football sponsorship – FA’s Simmons
Free-to-air TV coverage will be “critical” for the continued growth of women’s football sponsorship, according to the director of the women’s game in England.
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Coke still a ‘fundamental sponsor’ of the Olympics – Timo Lumme
US soft drinks giant Coca-Cola is still a “fundamental sponsor” of the Olympics, despite the changing nature of Olympic marketing, according to an IOC executive.
LaLiga signs Global Partner deal with LiveScore
Spain’s LaLiga has signed its first partnership in the sports scoring category with UK-based LiveScore.
Avia renews front-of-shirt deal with SD Eibar
Swiss oil brand Avia has renewed its front-of-shirt partnership with LaLiga club SD Eibar.
Under the deal, Avia will continue as Eibar’s Principal Partner for two more seasons, from 2020-21 to 2021-22.