Toro Rosso signs with Thai brands Moose Cider, PTT Lubricants
The Scuderia Toro Rosso F1 Team has signed two new partnerships with Thai brands Moose Cider and PTT Lubricants
Budweiser launches major new partnerships with LaLiga, Premier League
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League.
Rutgers signs $10m naming rights deal with SHI International Corp.
Rutgers University has signed a record-breaking naming rights deal with New Jersey IT firm SHI International Corp.
Under the deal, the Rutgers’ HighPoint.com Stadium will be renamed as the SHI Stadium.
Paddy Power, Huddersfield launch sponsor-free kit after PR stunt
UK bookmaker Paddy Power has launched a new sponsor-free kit with Huddersfield Town for the 2019-20 season, after admitting that a previous strip released earlier this week was a “hoax” and a “monstrosity.”
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Wolves brings in ManBetX to increase fee, Villa scores with W88
Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.
Borussia Dortmund on verge of €300m mega-renewal with Puma – report
Bundesliga club Borussia Dortmund is reportedly on the verge of a €300m ($336m) mega-deal with German sportswear brand and current kit sponsor Puma.
LaLiga partners with HIS travel agency, Deliveroo
Spain’s LaLiga has signed new partnerships with Japanese travel agent HIS and UK food delivery brand Deliveroo.
Oppo renews Global Partner deal with Barcelona
Chinese smartphone brand Oppo has renewed its partnership with LaLiga club Barcelona
Relief for Haas F1 as Rich Energy CEO forced out, title deal lives on
The Haas F1 Team has reached the end of an era with former title sponsor Rich Energy, after the company rebranded itself and forced out controversial founder and chief executive William Storey
Oppo to quit Indian cricket sponsorship – report
Chinese smartphone brand Oppo will stand down from its role as main sponsor of India’s national cricket team next year, according to reports.