Matthew Williams

Motorsport

Formula 1’s longest-standing central sponsor, logistics company DHL, has renewed its contract with the series.
Basketball

Kia's arena-naming rights agreement with the Orlando Magic is designed to give the firm a coast-to-coast profile in the US and cement its position in Orlando where it is second only to Toyota for car sales.
Cycling

Wearable technology company Whoop has built on its existing links with the International Cycling Union (UCI) by becoming title sponsor of the organisation’s Mountain Bike World Series.
Motorsport

Qatar Airways has expanded its presence in motorsport via title sponsorship of the season-opening FIA World Endurance Championship (WEC) event
Cricket

Kia is placing sustainability and its electric vehicle range at the centre of the recent renewal of its stadium naming rights agreement with Surrey County Cricket Club – the biggest sponsorship deal in the club’s history.
Motorsport

All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
Basketball

The National Basketball Association (NBA) has opened up a new sponsorship asset with the signing of financial services company SoFi as title sponsor of its Play-In Tournament
Cricket

The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…
Motorsport

McLaren Racing has expanded its partnership with human resources specialist Workday
Motorsport

Williams Racing has signed up industrial equipment manufacturer Komatsu as its new principal partner