Matthew Glendinning

Football
Sponsorship & Marketing

Multi-asset trading platform eToro has extended its main partner deal with French Ligue 1 club AS Monaco to include front-of-shirt branding in European competition
Football
Sponsorship & Marketing

German real estate developer AOC has become the shirt sleeve sponsor for Bundesliga club RB Leipzig (RBL), while men’s fashion brand Babista has upgraded to a similar deal at SC Freiburg.
Football
Sponsorship & Marketing

Sports betting brand Zebet has signed as the front-of-shorts sponsor of French Ligue 1 club Nantes for the next three seasons, from 2022-23 to 2024-25
Football
Sponsorship & Marketing

Spanish multinational betting operator Codere has upgraded its official bookmaker agreement with Argentinian football club River Plate to become the club’s new main shirt sponsor.
Football
Sponsorship & Marketing

Workday, a provider of enterprise cloud applications for finance and human resources, has signed as a Premium Partner of Bundesliga club Borussia Dortmund
Horse Racing
Sponsorship & Marketing

Betting operator William Hill has signed as the ‘Official Betting Partner’ for this year’s Racing League, the second season of the British and Irish horse racing competition. T
Multi-sport
Sponsorship & Marketing

Italian supermarket chain Esselunga has become the first company to sponsor the 2026 Winter Olympics and Paralympic Games in Milan-Cortina
Football
Sponsorship & Marketing

Sportfive Poland remains in talks with the Polish Football Association (PZPN) about the renewal of its exclusive marketing agreement, despite the looming expiry date on the current contract
Football
Sponsorship & Marketing

Referees of top-flight men’s and women’s club football in Spain will wear Munich-branded boots from this season.
Football
Sponsorship & Marketing

Newly promoted Premier League club Fulham has signed global betting firm W88 as the club’s main shirt sponsor for the 2022-23 season.