Castore-run retail ops will revert to Newcastle after Adidas kit takeover
Premier League Newcastle United will see its retail operations – run by the incumbent kit supplier Castore since the 2021-22 season – revert back to the club when Adidas takes over the technical role nex…
XTrend deal highlights regional appeal of Argentinian national team
The Argentinian Football Association (AFA) is continuing to reap the commercial benefits of being men's World Champions, signing another regional sponsorship deal covering parts of Asia, this time with…
Kane endorses Skechers’ first-ever football boot in ‘lifetime’ pact
Bayern Munich and England striker Harry Kane has signed a ‘lifetime’ endorsement deal with the US shoe brand Skechers to launch a new line of premium football boots.
6686 continues European club spree with VfL Wolfsburg deal
Asian-facing betting operator 6686 has added Bundesliga club VfL Wolfsburg to its bulging football sponsorship portfolio
Maven Developments sponsors NBA Africa in Egypt
Egyptian real estate company Maven Developments has signed a multi-year agreement with NBA Africa, making the company an ‘Official Partner’ of NBA Africa in Egypt.
HSBC continues title support for revamped Rugby Sevens Series
HSBC has re-committed to the Rugby Seven Series as World Rugby exerts greater control over the event.
DeWalt continues in sponsorship with AFC Bournemouth sleeve renewal
Stanley Black & Decker-owned power tools brand DeWalt has renewed as official shirt sleeve sponsor of Premier League club AFC Bournemouth for the 2023-24 season
Atlético Madrid replaces WhaleFin with PIF-owned Riyadh Air on shirtfront
Spanish LaLiga club Atlético Madrid has ended a six-month search for a new main shirt sponsor by announcing the fledgling Saudi Arabian airline brand Riyadh Air as its new 'Main' and 'Official Airline P…
Football Manager joins Burnley as ‘Official Partner’
Newly-promoted Premier League club Burnley has signed an ‘Official Partner’ deal with Sports Interactive, the makers of the Football Manager video game.
Adidas expects long-term gains from United deal to cover short-term pain
Adidas was keen to finalise a 10-year extension to its kit supply partnership with Manchester United to 2035, especially in the context of flat Q2 sales.