Fifa finally unveils Qatar Airways top-tier sponsorship renewal
Fifa has officially announced that Qatar Airways has renewed as a top-tier 'Fifa Partner' until 2030
Record Puma deal ends St. Pauli’s in-house kit experiment
German football club St. Pauli has welcomed Puma back as its kit supplier after deciding to no longer manufacture its own jerseys.
Getafe agrees multi-year renewal with main sponsor Tecnocasa
Spanish LaLiga club Getafe has announced a two-year extension of its main sponsorship agreement with Tecnocasa
Dunlop extends ATP global ball supplier agreement
The Association of Tennis Professionals (ATP) has announced a four-year extension of its sponsorship agreement with Japanese sports brand Dunlop
Booking.com renews with Uefa as men’s and women’s Euros sponsor
Uefa, European football's governing body, has announced that Booking.com has renewed its sponsorship of both men's and women's editions of the European Championship
RFEF announces Stage Front deal amid raft of new sponsorships
The Spanish Football Federation (RFEF) has unveiled a host of new sponsorship agreements, including with US ticketing and hospitality company Stage Front
Sponsorship Works: 2023 Football Activations Casebook
The Sponsorship Works: 2023 Football Activations Casebook is out now
FC Futures | EA Sports commits $10m to grassroots football scheme
EA Sports created the FC Futures project to invest meaningfully in community-level football and has committed $10m to multiple
grassroots football projects under the scheme.
Qatar Airways moves into Milan with Inter deal as AC Milan opens Dubai office
Another Middle Eastern airline has entered the Milanese football landscape after Inter announced Qatar Airways as a new global sponsor
Real Betis renews Asisa sponsorship
Spanish LaLiga club Real Betis has announced that health insurance provider Asisa has extended its club sponsorship for three more seasons