Premier Lacrosse League strikes wide-ranging Ticketmaster partnership
Deal with upstart lacrosse property to include both ticketing and marketing elements
Brewers strike revised extension with Molson Coors
With ballpark naming rights ending, brewing giant to gain several other entitlements
Mets rename Spring Training facility to Clover Park
Name shift follows Fiserv takeover of First Data. Mets to rename facility address in honor of Hall of Famer Mike Piazza
Bruin Sports Capital acquires majority interest in Two Circles
Deal values Two Circles at $42m, extends deep tie between Bruin Sports Capital and WPP
MLB sets Theme Night celebrations for 2020 season
League will again work with series of pop culture brands to help drive fan engagement, attendance
MLB, MLBPA sign multiyear video game extension with Sony
New term calls for first-ever expansion of MLB simulation game title to non-PlayStation platforms
Rawlings adds official glove rights to MLB relationship
Rawlings to share official glove rights with Wilson next year, take status exclusively in 2021
Two Circles: US sports sponsorship to hit $15.5bn in 2020
Sponsorship growth accelerates, but agency warns of still-unrealized value, heavy reliance on traditional categories
Brewers look to their past for future image
MLB club revives its iconic "ball-in-glove" logo
MLB to open flagship retail store in New York
New shop will be part of larger relocation and consolidation of league headquarters