Al Hilal seeks to diversify portfolio with international brands

(Photo by Yasser Bakhsh/Getty Images)
(Photo by Yasser Bakhsh/Getty Images)
SportBusiness Sponsorship speaks to Sultan bin Abdulaziz Alsheikh, chief commercial officer for Saudi Pro League side Al Hilal, about a strategy to target more international brands and diversify its portfolio away from PIF-owned entities.

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