Aramco seeking to capitalise on global cricket calendar with ICC renewal

(Gareth Copley/Getty Images)
(Gareth Copley/Getty Images)
Aramco is using its top-tier sponsorship renewal with the International Cricket Council to target B2B clients and end consumers in key markets.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here

Read this next

Cricket

Nissan beats rival to become first ICC Global Partner of new cycle

30 Oct 2015
Cricket

'Beyond Boundaries' – DP World and the ICC Cricket World Cup

8 Dec 2023
Cricket

MRF takes Global Partner rights for ICC World Cup

19 Dec 2014
Cricket

Cognizant title deal drives sponsorship growth for Major League Cricket 

19 Jun 2024
Cricket

Two big deals on the way for English cricket

3 May 2013