BYD gunning for European market share with Euro 2024 deal

(Photo by Marvin Ibo Guengoer - GES Sportfoto/Getty Images)
(Photo by Marvin Ibo Guengoer - GES Sportfoto/Getty Images)
Chinese automotive powerhouse BYD will use its sponsorship of this summer’s Uefa men’s Euro tournament to support the launch of several new energy vehicle models as it seeks to carve out a 5 per-cent share of EV sales in Europe.

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