Mondelez spreads its spend with Bundesliga renewal

(Photo by ANP via Getty Images)
(Photo by ANP via Getty Images)
Mondelēz International has removed some inventory from its new licensing agreement with the German Football League to allow it to strike additional deals with Bayern Munich and Borussia Dortmund.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here