‘A Man City player talking about their home is authentic’ | Crystal Tsang, Etihad

(Joe Prior/Visionhaus via Getty Images)
(Joe Prior/Visionhaus via Getty Images)
Crystal Tsang of Etihad Airways explains how the brand's sponsorship strategy is based on helping it grow in key destinations to which it flies.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here

Read this next

Multi-sport

Voumard explores new sectors to maintain TOP momentum

5 Feb 2024
Multi-sport

'No platform gives you the connectivity of the Olympics' | Andrea Fairchild, Visa

8 Jan 2024
Football

Player power puts sponsors in a spin as Mbappé takes a stand

30 Sep 2022
Ice Hockey

'New York is the home for ultra-high-net worth individuals' | Anneliese Mesilati, UBS

5 Jun 2023
Football

Bank of America leaves 'no rock unturned' in World Cup plan

13 Sep 2024