Southampton FC deliberately sought standalone sponsor for women’s team

Sarah Batters, director of marketing and partnerships, Southampton FC. (Photo: Southampton FC).
Sarah Batters, director of marketing and partnerships, Southampton FC. (Photo: Southampton FC).
Southampton FC’s director of marketing and partnerships said the club took a deliberate decision to sign a standalone shirt sponsor for its women’s team, believing that the brand would be more likely to put its full weight into activating the rights.

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