Waystar-Royco/Succession Shirt Launch – NOW TV, HBO & Heart Of Midlothian FC

Agency Fever brought to life the launch of the new series of HBO’s ‘Succession’ on UK streaming service NOW through a storyline-linked partnership with Edinburgh football club Heart Of Midlothian FC (Hearts). This was amplified through PR; a media event; digital and social video and image content; and an influencer marketing strand.

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