Shirt Buy Back – American Express and Brighton & Hove Albion FC

American Express marked the 10-year anniversary of its partnership with Brighton & Hove Albion FC at the end of the 2021-22 Premier League season with a fan shirt swap activation that invited 250 fans to bring in an old club shirt from the last decade (which was then donated to KitAid) and swap it for a brand new, free 2022-23 season strip.

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