Adidas agreement leads Italian Football Federation into next commercial cycle

Image: FIGC
Image: FIGC
The Italian Football Federation believes its new kit supplier deal with Adidas will act as a spur to sponsorship growth in the next commercial cycle following Italy’s failure to qualify for the World Cup in Qatar.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Football

Adidas targets US growth, gives MLS its biggest deal

24 Aug 2017
Football

Santander extends move from F1 to football with UCL deal

22 Dec 2017
Football

Ambitious Sevilla invests in infrastructure, targets accelerated commercial growth

28 Oct 2019
Football

Bwin returns to Spanish football with four club deals

20 Mar 2017
Football

Opel trims football portfolio, upgrades Mainz deal

17 Jun 2016