Red Bull targeting $30m in licensing revenues after splitting apparel category

(Photo by Heuler Andrey/Eurasia Sport Images/Getty Images)
(Photo by Heuler Andrey/Eurasia Sport Images/Getty Images)
Red Bull Racing is targeting $30m in licensing revenue after deciding to split its apparel licensing category into five separate tiers once its current deal with Puma expires. 

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Motorsport

Ferrari and Red Bull jostle for commercial pole

20 Mar 2015
Motorsport

Red Bull Racing leads F1 grid with Oracle title sponsorship deal

24 Nov 2023
Motorsport

Hisense signs up as Red Bull retains commercial value

24 Apr 2015
Motorsport

ExxonMobil and Tag commit to Red Bull as McLaren regroups

21 Dec 2016
Motorsport

Equity offsets reduced Pepe Jeans role at Red Bull

20 May 2016