Lidl

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This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.

Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.

Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.

Supermarket chain Lidl has extended its partnership with the German Handball Association (DHB). Lidl first partnered with the DHB in 2016 and its deal had been due to conclude in December 2020