FC Bayern Munich

Benno Ruwe, head of international relationships and product development at Bayern Munich, has left the Bundesliga side to take up a position at Fifa next month

A pandemic-linked data initiative from Siemens tracked fan heartbeats during Bayern games to showcase the connection between the club and its fans, while raising money to support local businesses.

Germany’s FC Bayern Basketball has become the latest sports team in the country to sign up supermarket chain REWE as a sponsor.

German car manufacturer Audi has signed off on a four-year sponsorship renewal with Bundesliga champion Bayern Munich in a deal thought to be worth between €50m ($54.8m) and €60m per year.