FC Bayern Munich

Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…

In Summer 2020 FC Bayern Munich and automotive partner Audi created the club’s first ever ‘digital summer tour’ - which spanned multiple content formats tailored to international supporters. Built around the team’s preparation for the UEFA Champions League 2019/20 knock-out stages in July and August 2020 to connect to fans around the world.

For the 2021/22 season, Siemens leveraged its FC Bayern partnership through a socially responsible video series called #Overcome. It saw a team of seven celebrity ambassadors share their own stories about the biggest challenges of their lives and how they overcame them. Spanning contemporary social topics to inspire viewers and fans not to give up no matter what challenges they have to #overcome.

Running through Spring and Summer 2021, a joint initiative from FC Bayern Munich and youth football partner Volkswagen (VW) sought to reinforce their shared values, engage Gen Z and challenge the global talent search system. An initiative called the ‘FC Bayern World Squad’ which was a global young player talent search carried out primarily through social media and consumer/player content creation. It was backed up by digital training and climaxed with a Munich training base and a game against the club’s under-19 side, amplified via an online video series.

OneFootball, the football-focused streaming and media platform, has recruited Bayern Munich’s Michael Roth to a partnerships role.

Virtual advertising solutions provider Supponor has extended its exclusive deal with German football champions Bayern Munich, in a move which will see the company supply its next-generation Supponor AIR…

Benno Ruwe, head of international relationships and product development at Bayern Munich, has left the Bundesliga side to take up a position at Fifa next month

A pandemic-linked data initiative from Siemens tracked fan heartbeats during Bayern games to showcase the connection between the club and its fans, while raising money to support local businesses.

Germany’s FC Bayern Basketball has become the latest sports team in the country to sign up supermarket chain REWE as a sponsor.

German car manufacturer Audi has signed off on a four-year sponsorship renewal with Bundesliga champion Bayern Munich in a deal thought to be worth between €50m ($54.8m) and €60m per year.