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US telco AT&T has signed as the first non-apparel partner to brand the jerseys of all teams in the Women’s National Basketball Association (WNBA).
US telco AT&T has signed as a founding partner of the ESL Mobile Open, the world’s first mobile-only esports league.
German carmaker BMW has signed a new partnership with US esports team Cloud9. Under the deal, BMW will become the team’s Official Automotive Partner.