Soccer United Marketing (SUM), the marketing arm of Major League Soccer, has announced a multi-year extension between telecoms group AT&T and Leagues Cup, the Mexican Football Federation (FMF) and MLS

US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek

US telecoms group AT&T has extended its sponsorship agreement with the US Soccer Federation

Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001

The Chicago Bulls and telecoms partner AT&T teamed up with a leading NBA Twitter account called ‘NBA Paint’ to create a ‘fan-first’ series of social and physical assets amplified via Twitter throughout the 202…

US telco AT&T has signed as the first non-apparel partner to brand the jerseys of all teams in the Women’s National Basketball Association (WNBA).

US telco AT&T has signed as a founding partner of the ESL Mobile Open, the world’s first mobile-only esports league.

German carmaker BMW has signed a new partnership with US esports team Cloud9. Under the deal, BMW will become the team’s Official Automotive Partner.

US telco AT&T has agreed shirt sponsorship deals with Mexican Liga MX football teams Club América and Club Puebla.