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PSG signs LoveBet as first regional partner, launches virtual LED
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Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica ...
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa ...
MGM moved fastest for NBA, NHL and MLB sportsbook rights
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Indeed extends International Champions Cup partnership
Global job site brand Indeed has renewed its second-tier partnership with the International Champions Cup pre-season football club series on a regional basis in North America and Australia
Chivas Regal inks whisky partnership with Man United
Scotch whisky brand Chivas Regal is paying £3.5m ($4.5m/€3.9m) per season as the Official Spirits Partner of Premier League club Manchester United.
Agreement with Virgin keeps Saints in virtuous circle
English Premier League club Southampton increased the value of its main shirt sponsorship rights in the deal agreed with UK media and telecommunications company Virgin Media this month.