The purpose of the BP ambassador programme was to amplify the impact of BP’s investment in the Olympics and Paralympics in 2012. Across the breadth of BP’s strategy, it was felt that athletes could be used to enrich the programme of activities (e.g. imagery, content, appearances) and project those activities and BP’s key messages with greater reach and depth to BP’s target audiences.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here