Across Asia in 2011, Allianz was looking to connect with its consumers in ways that create meaningful and long-lasting relationships and grow its database within a high net worth target group. That year, Total Sports Asia (TSA) introduced Allianz Malaysia to the title sponsorship of the Penang Bridge International Marathon to promote a healthy lifestyle amongst Malaysians and link directly to over 30,000 existing runners in Malaysia’s largest and most iconic running event.
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